Target Markets

Primary Care

General Medicine, Family Medicine, and Internal Medicine physicians have as a major focus early identification and treatment of chronic diseases such as allergy, cardiovascular disease, including coronary artery disease and peripheral vascular disease. Uncomplicated cardiovascular disease includes hypertension, diabetes, elevated blood lipids, obesity, and poor behavioral habits (i.e. tobacco use, poor dietary habits, lack of exercise, etc).   

Cardiology

Cardiologists typically fall into three categories: (i) General Cardiology, (ii) Preventive Cardiology, and (iii) Interventional Cardiology. The Interventional Cardiologist in many ways functions like the Diagnostic / Interventional Radiologist. The General and Preventive Cardiologist, generally by referral, treat both uncomplicated and complicated cardiovascular disease. Each form of this specialty can benefit from our Soterogram test, as well as our preventative and lifestyle cloud based platform.  

Endocrinologists

Endocrinologists are specialists that treat complicated cases of diabetes and elevated blood lipids. They may also have an interest in general cardiovascular risk reduction as in the case of General Practice, Family Practice, and Internal Medicine.  

Pulmonology

Pulmonologists treat complicated diseases of the lungs and associated breathing apparatus (i.e. Sleep Apnea). These diseases are often closely related to the status of the cardiovascular system, specifically the coronary arteries and the heart muscle (i.e. myocardium). In patients with Chronic Obstructive Pulmonary Disease (COPD), these physicians may provide cardiovascular risk analysis and weight reduction programs.  

Obstetric and Gynecology

Practices focus most often on prenatal, perinatal, and postnatal care, purely gynecological issues, or a combination of obstetrics and gynecology. However, for some women in some practices the obstetrics and gynecology physicians also provide general / family medical care to some women that literally see only their gynecologists. This opens a primary care function within these specific practices for all our portfolio products and services, especially managing cardiovascular help in post-menopausal women.  

Radiology and Diagnostic Centers

Diagnostic and Interventional Radiologists mostly run centers to which patients are referred for diagnostic and/or therapeutic procedures. While these Radiologists may not treat patients over extended periods of time and other physicians are involved, they do have a strong interest in the status of generalized atherosclerosis, coronary artery disease, and peripheral artery disease. They may also be in a position of providing this form of testing for their referring physicians.   

Ear Nose and Throat Specialists

ENT specialists manage patients with acute and chronic sinusitis and rhinitis, these Doctors often order allergy tests and prescribe immunotherapy treatment for allergies. The AllergiEnd® system provides the latest technology in allergy testing.  

Podiatrists

Podiatrists have as their specific focus, diseases of the lower leg and feet. The lower leg and feet are directly affected by the status of the peripheral vascular system. This means that for diagnostic purposes and surgical clearance (i.e. arterial perfusion levels), podiatrists will embrace Soteria Cardiac Platform. Podiatrists may order these diagnostic tests from virtually every carrier.   

Episodic Care

Walk-in clinics or retail health clinics allow a patient to be seen by a healthcare provider without an appointment, retail clinics are often set up inside larger retail stores such as Walmart, Target, Walgreens and CVS. They are staffed by nurse practitioners or physician assistants and see patients with minor illnesses, common services include immunizations, annual physicals and health screenings. Retail clinics are increasingly offering expanded clinical services including primary and preventive care, wellness, health screening and testing, chronic disease monitoring and management. These are perfect environmental for all MedScience’s product offerings.   

Workplace Clinics

Nearly 30% of companies with more than 5,000 workers now have on-site or near-site clinic offering some type of primary care, up from 24% in 2013. In addition to serving employees, some clinics also treat workers' families. These services often are provided without charge to employees. Employers say these clinics provide primary and preventive care, and encourage exercise, thus keeping workers healthier, reducing absenteeism and cutting benefit costs. They say the on-site centers reduce the amount of time workers spend away from work visiting off-site healthcare providers.  


Reasons employers are investing in onsite primary care clinics include; 


 · to reduce lost time costs and improve productivity 

· to reduce outside medical care costs 

· to improve employee access to convenient healthcare  

· to promote preventative screening 

· to provide a ‘perk’ or incentive to employees